According to the analysis of the firm Sensor Tower, sales of the mobile game tripled after the addition of the Royale Pass system. In the App Store and Google Play, players spend an average of $ 650,000 a day since the introduction of the Royale Pass. Prior to the subscription, users bought an average of $ 220,000 per day. Interestingly, the income of the mobile version of PlayerUnknown’s Battlegrounds from the launch of the Royale Pass did not fall below $ 450,000 per day, whereas before the introduction of the system the game did not collect more than $ 343,000 per day. The peak of success occurred on the second day after the Royale Pass appeared – the developers received as much as $ 1.1 million per day.
Analysis of the firm: Sensor Tower