Developer League of Legends studio Riot Games concluded an agreement with the Dutch blood bank Sanquin. Under the terms of cooperation of organizations, LoL players are entitled to a free skin for blood donation. It is important that it was first.
Promotional action wins out the expression “first blood”, which is used when the players commit the first murder in the game. Those who have never contacted Sanquin contract shed the first blood and receive the Blood Moon Thresh skin.
Blood bank Sanquin believes that shedding first blood is important not only in the League of Legends matches but also in real life (through donation, of course). In addition, Sanquin has committed to sponsor the Dutch broadcast of the EU LCS Summer Finals tournament, which will be held in early September.