Windows 10 on a laptop
On October 1, 2014, the operating system Windows 10 became available as a preliminary version. In this OS, Microsoft returned to its origins. So, there was an old-good menu “Start”. The action is logical because the tiled start menu in Windows 8 was not liked by everyone. The official announcement of the commercial version of Windows 10 took place on July 28, 2015.
October 1, 2002 company SANYO presented the largest at that time OLED-display in the world. Within the framework of the CEATEC JAPAN 2002 exhibition, a 15-inch prototype was presented, operating with a resolution of 1280×720 pixels. The matrix was based on white organic EL materials developed in cooperation with Eastman Kodak. The event is notable for the fact that commercial success to this technology came after 12-13 years. Today we can safely say that the era of OLED has come. So, the Korean company LG has released a whole line of TVs that have amazing image quality. OLED technology and another Korean manufacturer – Samsung, but only in the top mobile devices. However, the advanced matrix slowly gets to budget models.
AMOLED display on Samsung S5
October 1, 2013, Apple became the most expensive brand in the world within the Best Global Brands rating. Specialists from Interbrand estimated it at $ 98.3 billion. This is 15 times more expensive than the brand cost in 2000. The Kupertinovites have serious competitors. So, the second place in the ranking went to another IT-giant – Google. But the third place went to the food brand Coca-Cola. By the way, this brand kept the first line of the rating for 13 consecutive years. Also in the top ten were brands such as IBM, Microsoft, GE, McDonald’s, Samsung, Intel, and Toyota.
It is noteworthy that the total value of the 100 most valuable trade brands, according to Interbrand, in 2013 was 1.5 trillion dollars. Analysts that make up the rating assess not only the financial performance of products (which can be performed not only by physical goods, but also the provision of services), but also the role played by the brand in the choice of consumers, as well as its capacity, characterized by the possibility to affect the cost of that or other goods or services.
For the first time, Apple’s trademark fell into the Best Global Brands ranking in 2000. At that time, the brand ranked 36th with an estimate of 6.6 billion US dollars. Last year, Interbrand again announced Apple a better brand. Only its cost increased by 21% compared with 2013 – up to 118.9 billion US dollars. Google and Coca-Cola still occupy the second and third places, respectively. With a full list of brands presented in the rating, you can find it on the official website of Interbrand.